The Case Against Stock Picking: Why Most Investors Are Better Off With Broad Market ETFs
Stock picking feels smart, exciting and personal. For most investors, it is also the fastest way to add risk, fees and regret without improving long-term returns. A diversified broad market ETF portfolio is usually the better bet.
Should You Invest All At Once Or Over Time? The Truth About Dollar-Cost Averaging
Dollar-cost averaging (DCA) is one of the most widely used investment strategies in Canada. It reduces emotional decision-making and spreads entry risk—but does it actually outperform lump-sum investing? Here’s what the data and real-world behaviour suggest.
Why Time In The Market Beats Trying To Time The Market

Trying to time the market requires getting two decisions right in sequence: when to exit and when to re-enter. Most investors get at least one wrong. Here is why staying invested in low-cost index ETFs consistently produces better long-term outcomes—and what the data actually shows.